Quintessential CU

Since 1954, Quinte Community Savings and Credit Union serviced the population of the Quinte region in southeastern Ontario. As a financial institution with great pride and tradition of service in their community, they sought to increase awareness in their product offering and increase their member base with an image enhancement and marketing campaign. CUBE was there to assist them along the way.

A simplified name change was employed, integrating the region name and a play on words (quintessential). The image was improved and evoked imagery of the region – straying away from strong, bold lines to organic, free flowing and calmer lines and curves. These elements were evident in all of their marketing material – from stationery to brochures, websites and presentations, promotional items, annual reports, forms, apparel, posters, flyers, ads and more.

Quintessential Credit Union’s brand was well received by their membership and had been in use for many years. QuintEssential has merged with Alterna Savings and continues their tradition of community-minded financial service in the region.