StellerVista
Credit Union

StellerVista Credit Union was the new brand that was spawned from a merger of two credit unions who had been experiencing rapid growth and an overlap of regional coverage. By combining their resources to serve the communities they were rooted in, StellerVista Credit Union was chosen as the new name to represent this new endeavour. With the help of CUBE, the brand was developed in a short timeframe and was accepted by the membership with excitement. The tagline “A better banking experience.”  was created, as a way to remind their current membership about the credit union experience being a better way to do their banking, with the same level of comfort and service they’ve grown to expect from their credit union.

The Steller’s Jay is a recognizable figure in British Columbia, serving as the official provincial bird and a symbol of fearlessness, adaptability and survival. It is a uniquely looking natural leader that embodies strength and hope. These characteristics represent the ideals and vision of SVCU moving forward, soaring to great heights, providing financial leadership for their members and elevating the new credit union experience to a new level.