Does this sound like your Credit Union?

Perhaps your Credit Union has grown over the years. Or perhaps there is a feeling that it has stagnated. While you’ve spent time throwing ideas at the wall in the hopes of something to stick, you’ve come to the realization that your brand, your branch and your behaviour are behind the times. If left for too long, your members and the community at large develop the wrong perception of your organization. 

It’s time to look into the power of CUBE.

Credit Union Brand Engineering is a program designed to elevate your brand, revitalize your branches, and improve your behaviour in order to create a more vibrant and valuable member experience.

We understand that every Credit Union’s journey is different – you may require a full scale rebranding, complete with new branches and staff hires, or you simply need a helping hand with improving your image and marketing materials.

CUBE is a flexible system that can be adapted to meet the needs of your organization.

BRAND (your corporate image)

• Image Assessment & Review
• Marketing Strategies & Planning
• Creative Strategy Development
• Brand Development or Re-design
• Corporate Identity & Graphic Standards
• Our Brand Promise
• Member Marketing Materials
• Product Literature
• Marketing & Advertising Program
• Trade Show Planning, Displays & Graphics
• Web Design, Video/Multimedia, Social Media
• Campaign Creative (deposit, mortgage, RRSP, etc)

BRANCH (your physical place)

• Ideation & Member Journey
• Conceptual Branch Design
• Design Development
• Preparation of Contract Documents
• Tender & Construction Review
• Supervision of Design/Build or Renovations

BEHAVIOUR (your internal culture)

• Processes & Procedures – assessment
• Brand In Motion – Change Management
• Brand Ambassador Manual
• Culture Change – training & guidance